What is Metadata?
Metadata is account-based marketing software that is used to generate leads for marketers. It understands the company’s profile and builds the audience automatically from your target accounts.
It enhances the platform through AI (Artificial Intelligence) that eliminates the operational, manual, and optimizes the performance using multivariate testing. It has an excellent audience set up with a three clicks feature and it executes hundreds of campaigns.
Its aim is to cut manual labor, improve ads, automatically eliminate non-performing ads, and more to generate sales.
Metadata promotes the ads on multiple channels and monitor’s campaign performance. It provides accurate, up-to-date contact information for leads, such as email addresses or phone numbers, and more. It helps to identify and distribute accounts internally which can convert to sales. It analyzes every stage of the customer’s journey. It provides a timeline to visualize the effects of individual campaigns, leads, and others.